Spa
Half the budget, 47% lower cost per lead
Every "how do we improve?" had been answered with "spend more." I cut the budget roughly in half, spread it across a connected mix, and beat their cost-per-lead goal by 47%.
Strategy-first marketing
Your marketing doesn't need another vendor. It needs a senior strategist with a system.
Whitt & Wisdom is a strategy-first marketing firm for established businesses investing $10,000 or more a month. Twenty years of full-funnel experience, built into one accountable growth engine: The Whittaker Method.
Every dollar has a job. Every lead has an owner.
- 20 yrs
- of full-funnel marketing strategy
- $2.5M+
- in annual ad budgets managed, seven years running
- 1,000+
- audits and strategies built before the Method had a name
- 47%
- lower cost per lead, after cutting a client's budget in half
- $131K
- revenue growth in eight months from one connected plan
Sound familiar?
Most marketing plans are written by the person who sold them.
Here's how most marketing gets planned. A salesperson recommends what they know how to sell. A specialist builds it, one channel per specialist. Nobody in that chain has run the whole board, and making the pieces work together is nobody's job.
So your SEO never talks to your ads. Your ads generate leads nobody follows up properly. Your email list just sits there. And every month you get a report full of charts that never answers the only question that matters: what is all this spend doing for revenue?
When I audit an ad account, I routinely find a large share of the budget reaching people who were never going to become customers. The fix is rarely a smaller budget. It's pointing the same dollars at the right people.
That's not a people problem. It's a structure problem.
What's different here
One strategist who has done the work, accountable for all of it.
The strategist runs it
You talk to me, not an account coordinator. I've built and run these campaigns myself for twenty years. The person who writes your plan is the person who runs it.
Full funnel, one brain
Channels don't fail. Disconnection does. Search, ads, video, email, and lead handling are planned together and measured against one number: revenue.
Candor as a service
Part of the job is telling you no. I'll tell you what's true, not what's billable, including when the answer is to spend less.
Your accounts stay yours
Your ad accounts, analytics, logins, and data sit in accounts under your name. The content I publish for you and the strategy you commission are yours to keep. Nothing is held hostage if we part ways.
What I do
I build the whole growth engine, run it, and prove what worked.
Every channel is an instrument, chosen for the job it does in your funnel. The Method decides the mix. Your goals decide the budget.
Get found
Paid search · SEO · AI and answer-engine optimization · video optimization · YouTube advertising
Get known
Meta advertising · display · streaming TV · content amplification
Get chosen
Email nurturing · targeted email campaigns · retargeting
Get counted
Lead tracking · lead management · call handling · revenue attribution
Website design and development is delivered through a trusted build partner, under Whitt & Wisdom direction. Strategy stays in one place. So does accountability.
The Whittaker Method
One system. Every channel. Zero guesswork.
Five phases, in order, on purpose. It was stress-tested more than a thousand times before it had a name.
- 01
Diagnose
A full-funnel audit: where demand comes from, where leads leak, which dollars work, and which just leave.
- 02
Design
Channel mix, budget allocation, nurture architecture, and a lead-handling process with named owners.
- 03
Deploy
Channels built and launched in deliberate sequence, not all-at-once chaos.
- 04
Distill
Everything measured against revenue. What underperforms gets killed. What works gets fed.
- 05
Scale
Proven budget reallocated upward. How $20K-a-month businesses become $50K-a-month businesses safely.
Judgment, with receipts
Results from twenty years of client work
Home services
27 to 86 leads a month, at half the cost per lead
In four months, ad-driven leads more than tripled while cost per lead fell 51%. The budget grew only after the results earned it.
Wellness spa
Same budget, 129% more calls
They kept the same monthly search budget for more than five years because it kept working. In one year of optimization, calls more than doubled and cost per lead fell 56%, without spending a dollar more.
Medical practice
500% more traffic, 400% more leads
Cost per lead fell 69%. Later I built a content engine around the physician's podcast, and his YouTube channel grew from zero to 13,000+ monetized subscribers.
Roofer
Video ads that made the phone ring somewhere else
YouTube advertising lifted Google profile calls roughly fourfold and total leads 55% year over year. Awareness showed up as search.
Dental practice
The right leads, not just more of them
Their ads "worked" but brought in patients they don't serve. I fixed the campaigns and the lead mix, so the front desk books right-fit patients instead of turning callers away.
Client names are withheld. Details are available in conversation.
In their words
"Leslie has done extraordinarily well helping us grow practices and consistently generates the highest ROI of all marketing programs I lead."
"Those recommendations she implemented resulted in significant gains in program enrollments. … She understood my organization's business and needs as well as any long-term employee of my organization, and it resulted in the strong performances of my digital campaigns."
"Leslie has been a tremendous asset to our company with web marketing knowledge. She's been instrumental to our company's growth with her tireless work ethic and attention to detail."
"Leslie is truly exceptional and energetic for all things related to marketing and her clients. She is diligent and would go to the ends of the earth for her clients."
Several of my client relationships have lasted ten years or more.
Part of the Method is telling you no.
No, you don't need to be on TikTok. No, doubling the ad budget won't fix a broken follow-up process. No, that campaign isn't "building brand awareness." It's just expensive.
One auto-glass company was getting about a hundred calls a month and still unhappy with revenue. I listened to the calls. The owner sold beautifully. His team quoted a price and lost the sale. I refused to send more leads until the phones were fixed.
I also won't have you spend more than the results need. For one law firm, I found the opening in their pay-per-click campaign: leads rose 150% while the monthly ad spend went down. My job is to find the budget that gets you results, whether that's more than you spend today or less.
Wisdom means knowing what not to do. It's in the name for a reason.
Who I am
After twenty years, I stopped selling channels and built the system instead.
I'm Leslie Whittaker. I've spent two decades running SEO, Google Ads, email programs, and full marketing strategies for businesses spending anywhere from $5K to $100K a month, including seven years managing more than $2.5M in annual ad budgets across a portfolio of them at once.
The pattern was always the same. The businesses that grew weren't the ones with the best tactics. They were the ones where everything connected, and someone senior was accountable for the whole board.
I've also worked the other side of the lead. I built a sales enablement function from scratch that lifted close rates more than 10% in six months, so my work doesn't stop when your phone rings. That's where it gets interesting.
So I built all of it into a method, and a firm with my name on it.
Leslie
Who I work with
Established businesses that are done guessing what their marketing returns.
Most of my clients are founder-led, invest $10,000 to $100,000 a month in marketing, and come to me after their second or third agency.
Medspas and aesthetic wellness
Treatment launches, seasonal demand, reputation, and owners who invest in their brand.
Holistic healthcare
Practices built on expertise and education, the exact content the Method multiplies best.
Home services
Emergency demand, service-area targeting, and lead handling that turns calls into booked jobs.
Dental and medical practices
Right-fit patients, not just more calls, and a front desk that books the leads you pay for.
Already hosting a podcast or putting your expertise on camera? You're sitting on marketing fuel most agencies don't know how to burn. One episode becomes twenty assets.
Where every engagement starts
Phase One: a diagnostic, not a pitch.
A fixed-fee audit of your entire funnel: spend, SEO, ads, email, lead handling, and the content you're already creating. You get a written strategy and roadmap that you own outright, whether we work together afterward or not.
No proposals built on guesswork. No hourly billing. No commitments before clarity.
$5,000–$12,500
Quoted flat before we start. It never changes mid-engagement.
- Written findings, ranked by dollar impact
- 90-day and 12-month roadmap
- Live working session with Leslie
- Yours to keep, either way
Ongoing engagements begin at $7,500 a month following Phase One.
Find out what your marketing spend is doing.
Start with a conversation. If Phase One isn't the right fit, I'll tell you that too.